Posts by Robson Partners

One of the primary advantages of using direct mail is your ability to target your audience.

For Example: Your letter delivers a personal message and makes an offer. Your brochure demonstrates features and dramatises benefits. Your order form calls for action and eases response.

What is the one thing that every person on this planet wants more than anything? One school of thought is that, “People want to be heard, acknowledged, and rewarded.”

You may have heard of the government superannuation co-contribution before and right now is a timely reminder to bring it up.

Why?

The 2011 Budget was delivered this week. This month, we look at what it means for small business.

Specifically, what are the things that are going to affect small business now, next year and further down the track. But most importantly, how is it going to affect the bottom line.

Our client in focus this month is Kwik Kopy Gosford and passionate owner, Peter Clarke.

Peter shares his enthusiasm for the region and how he took control of the opportunity to build a stronger, smarter business model that could “bend and flex” as market conditions changed.

In small business, choosing the right business structure to trade through is critical to ensure that you are taking advantage of all the possible deductions and concessions that are available to you under the Tax Law.

Duneadin wasn’t the only winner on Tuesday the 1st November, with all Australian’s with home loans also winning with the RBA’s decision to reduce the cash rate by 0.25%.
With this interest rate cut, Martin McGrath from our Financial Services team provides you with three great tips on how to save money on your home loan.

Some months ago, we wrote about the increasing use of cloud technology in small business and how this is improving efficiency from accounting, to production, to POS, to better inventory management.
We wrote about the shift in small business accounting to systems like XERO and SaaS and since then we have seen a steady migration across to the cloud.

In four short years social media has gone from relative obscurity, to becoming an integral part of how Australians live their daily lives.

This month’s client in focus is Canadian Businessman, Damian Young who is the Managing Director of Express Lube. Damian talks about his “Australian” experience and his vision for motor vehicle care in Australia.