Posts Tagged ‘marketing’
Bad Google reviews: what they cost your business and what to do if you get one
In this age, when everyone is a critic, business reputation is very much in the hands of the consumer. This can absolutely go in your favour. Good reviews build prospect trust and trial. But a small number of bad reviews can significantly impact your bottom line, and how you handle it could be worth a…
Read MoreMarketing that works
Business owners are required to be a jack-of-all-trades: finance officer, sales and customer service expert, R&D and supply manager, HR and technology specialist, not to forget the all-important marketer. Without consistent and quality marketing, potential customers just don’t know who you are or why they should buy. Here are some basic marketing principals and practical…
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