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Big changes to privacy settings for Apple and Google


Have you seen this pop-up on your phone recently? With the new iOS 14.5 update on Apple devices, users can opt out of data tracking in apps. This is a game-changer for the way users can manage their privacy, and businesses can harvest consumer data. Before the update, apps like Facebook, Google, Maps, and even…

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Marketing that works

Business owners are required to be a jack-of-all-trades: finance officer, sales and customer service expert, R&D and supply manager, HR and technology specialist, not to forget the all-important marketer. Without consistent and quality marketing, potential customers just don’t know who you are or why they should buy. Here are some basic marketing principals and practical…

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