We are thrilled to announce that – from today – we have changed our name and logo to AdviceCo.

We have adopted a new name to properly reflect the purpose of our entire team and to communicate a clear message about how we help our clients to be better off in the space of accounting, tax and wealth.

We launched the name at an exclusive event on Wednesday evening 30 October for 150 clients, staff and business friends at the Entertainment Grounds in Gosford. The guest speaker, Paralympic gold medalist and Disability Rights Advocate Kurt Fearnley, inspired the audience to give the impossible things a go and to build those around us up to succeed.

Our advice goes beyond basic tax compliance. We assist our clients to explore the bigger picture, to establish meaningful goals, and to achieve. We help to identify untapped opportunities, and ultimately create more options in the lives of the businesses and families we look after.  This is what we are really passionate about.

The rebrand is an evolution, not a revolution. The green arrow in our logo represents an upwards trajectory, signifying targeted goals, client growth and progress. The arrow is also designed to resemble the ‘share’ icon we so often see on digital platforms to reflect our increasing use of technology solutions for clients, and our passion to share that advice.

The inclusion of the ‘co’ after the word ‘advice’ in the business name, is a common abbreviation for the word ‘company’, but for us, it also represents the co-operation of our team, co-llaboration with our clients, and the co-mmunity we serve.

As a team, we reflect on our 30 years with fondness and pride. Together, we have built a strong, united business dedicated to the financial well-being of everyone we serve. We extend our sincerest gratitude to our team, clients and community for this time, and express our excitement for the opportunity ahead.